Why Using Push Notifications Is An Evergreen Mobile Strategy For Engagement



Remember when Facebook was a slam dunk for organic marketing buzz? Go back even further and think about the golden days of email when you could get someone to open up just by putting “Re:…” in the subject line?

Here’s the thing: your newest market doesn’t remember a world where the Internet didn’t exist, and your customers have become jaded to all the noise in the online marketing space.

So how do you get their attention? Using push notifications could be your best bet. Let’s take a look at why using push notifications should be an integral part of your evergreen marketing strategy.

What are push notifications?

Push notifications nudge users to take action. They appear even when the user isn’t on an app, and when used correctly, can spark greater mobile engagement. More importantly, they boost your bottom line by increasing customer retention through better engagement…

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