It’s a Friday night at the local singles bar, the “meet/meat” market where packs of single men and women mingle in the hopes of finding Mr. or Mrs. Right. You probably know of a few of these places, either from your past or because you’re going to one with your friends next weekend. If you look around carefully, you’ll notice that they’re packed with mini-case studies of the sales process.

In plain sight – there’s prospecting going on like crazy, referrals being asked for, value-building, and do I dare say closing? In short… it’s the whole shebang happening right before our very eyes.

More than anything, there’s a lot of “asking” to get to the next step in the relationship. It might be asking if you can sit next to someone at the bar, asking for their phone number, or even asking if they want to…