Sales team seasonality: How to maximize downtime during the coronavirus pandemic

Sales isn’t always a high-octane race, where you close deals left and right at 200 mph. With the spread of COVID-19, the market is slowing and business is starting to move at a glacial pace.

This is not only a rough situation for everyone involved, but it’s also extremely demoralizing for salespeople. And even when the market starts to turn around, the reality of slow times is regularly felt by seasonal businesses. This is just one of those times where you won’t be seeing new cash hit the bank—but that’s exactly why you need to maximize downtime.

Think of yourself as a professional athlete. If you just go hard during the peak season and relax during the off-season, you put yourself at the whims of your own business cycles.

Especially during an economic downturn, you have to stay disciplined and take charge of your own fate. Let…