No one wants to have more meetings than is necessary. Everyone wants to avoid meetings where there is no plan and no real outcome outside of checking the box that the meeting was held. In business, and especially in sales, meetings are necessary, some of them critical to success. As a sales leader or sales manager, here are ten sales meetings vital to your success, the success of your team, and the success of your company.

Team: Goals and Strategy

Every department in business has its key performance indicators. In sales, however, the goal or the target always includes financial goals. In many companies, the sales goals are tightly aligned to the company’s budget, making the goals critically important to the overall health of the business.

It is a mistake to have a meeting to share goals and the strategy for attaining them at the beginning of…