By Sandra Rodenas
As the fallout from COVID-19 rages on, many companies are left to find a path forward to maintain a viable business. As we all know, many industries have been particularly hard-hit, including travel and restaurants, along with many other business sectors. During times of crisis or downturns in the economy, many brands opt to reign in or cease their marketing and advertising efforts.
Those that can continue to promote their business may find a unique opportunity to increase both brand awareness and market share. Often, the rates across traditional and digital media decrease as the demand for inventory diminishes.
In a very short time, our lifestyles have changed. Schools have closed, and some state governments have ordered the closing of all except essential businesses. Many businesses have reduced or ceased their normal operations, and many employees are now working remotely from home.
The toll on many…
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