COVID-19’s Effect on Media Consumption (And 5 Trends to Note)

NCMA

COVID-19’s Effect on Media Consumption (And 5 Trends to Note)

by  LAUREN PICA

COVID-19 — the coronavirus disease that’s currently pervading everything, from our behaviors, work routines, and health awareness, down to our newsfeeds.

Together, we’re approaching uncharted territories as each and every individual around the globe is feeling the impact, both personally and professionally.

During a pandemic, of course, there are major shifts in the way people think, feel, and act. What’s critical for brands is understanding the shifts to better manage their responses going forward.

At Outbrain, our focus is on creating meaningful discovery experiences for consumers. Through our direct media partnerships, we’re very fortunate to be able to access over one-third of the entire internet-connected population, providing us with a bigger picture view of the shift in consumer behavior and media consumption.

Media Overload

We’re all consumers, even us marketers! We know how we typically consume content — when we have time for it. During our…

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