Small-business owners use advertising to help increase brand recognition, product sales, new foot traffic, and repeat business. Common advertising outlets include radio, television, the Internet, magazines, and newspapers. Although advertising your business via non-print outlets such as radio or television can be advantageous, local newspaper advertising offers many benefits that make an investment on your part worthwhile.
Proactive Reading Audience
Newspaper readers often actively look for advertising in newspapers to search for deals and coupons. Placing your ad in a newspaper doesn’t guarantee that readers will notice it, but a reader actively looking for deals is likely to notice your ad, take the time to read it and possibly act on a sale or offer.
Positive Expectations by Readers
Many people feel that certain forms of advertising such as commercials and website pop-up ads are intrusive. In a local newspaper, ads are often expected by readers…
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