The alarming claims of the impending death of print media advertising were not only greatly exaggerated – they were dead wrong. Print media advertising isn’t just hanging on, either.
Now that digital advertising has been around long enough to be evaluated, it’s clear that the advantages of print media are many. But the best use of print advertising isn’t when it’s a substitute for other media. When a print is combined with other advertising media, it shows its real strength.
Print Media Advertising Drives Memory
Research has shown that people read more slowly when reading on paper than online. This is a big benefit of print media because slower reading allows you to gain a deeper understanding.
Apparently, just holding the paper is a tactile exercise that helps the brain form connections that increase memory. Print provides a more focused way of reading too because newspapers and…
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