THREE EXPERT TIPS ON PANDEMIC DECISION-MAKING

NCMA

BY ERNIE SMITH

Like it or not, decision-making during a pandemic is complicated, and easy solutions might turn into long-term headaches. Here’s some advice for leaders looking to find a balance.

Association leaders always face difficult decisions, but the ones they’re being asked to make now may be the toughest in a long time. They’re deciding how to make big changes quickly to salvage hard-hit revenue streams from meetingssponsorships, and member dues. At the same time, they’re considering important operational questions, like whether and when to reopen offices or reduce their workforce through furloughs and layoffs.

Experts in careful decision-making have a few guideposts for leaders to follow as they’re navigating difficult choices brought on by COVID-19.

Agility needs to be balanced with caution. Many leaders are eager to respond on the fly to urgent needs, but acting too quickly can threaten long-term strategic efforts. Decision-making…

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