by Neil Patel
Have you ever wondered if direct mail is worth your time?
In our world of all things digital, direct mail seems old and boring.
You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you?
Of course not.
It’s for similar reasons that direct mail feels outdated.
But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level.
In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Even better, the prospect response rate increased by 190% compared to 2015.
Many marketers are in shock.
But the data is undeniable.
Direct mail is still effective and using it is a game-changer for any serious marketer.
Here are 13 reasons why direct mail still isn’t dead.
1. Direct mail has…
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