An all-too-common mistake when sending sales emails (or any kind of outreach email) is to overlook the follow-up. All the emphasis gets put on sending a great initial email, while the follow-ups become little more than a box-ticking exercise.
That’s a huge oversight since research has shown time and again that most sales result from a follow-up.
So why then are sales reps still:
- Sending bad emails?
- Timing their emails poorly (for instance, waiting too long to send a follow-up, not waiting long enough, or being too persistent and sending too many emails?
- Just not bothering to follow up at all?
If you’re guilty of any of these, you won’t be generating as many leads or closing as many sales as you could be – guaranteed.
While I’m not going to talk about timing today (if you’d like, you can learn more about that in…
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