Written by Allie Breschi

Companies want to stay relevant and innovative and often look at other successful companies, hot industry trends, or new shiny products for inspiration.

However, a vital component to growth is at every businesses’ fingertips — their customers.

Yes, customers are the ones with the ability to determine your business’ longevity and progress.

“You’ve got to start with the customer experience and work backwards to the technology,” Steve Jobs notably stated. “You cannot start with the technology and try to figure out where you are going to sell it.”

Although the importance of being a customer-centric company is not a new concept, the right steps to achieve a customer service focus are still hazy.

How do you understand the customers’ needs? What can your company change? Do other departments need to change their goals?

Navigating this arena can be daunting and a steep learning curve if you…