Sales Presentation Skills: How to Measure and Evaluate Your Salespeople


Here’s how to measure and evaluate sales presentation skills, whether you’re trying to motivate an underperforming rep, increase already decent close rates, or evaluate potential sales candidates before hiring.

What Makes for an Effective Sales Presentation?

Before you can evaluate presentation skills, you need to understand what makes for a good presentation.

You may have an intuitive feel for what works and what doesn’t, but if you’re going to measure performance quantitatively, you need a method for scoring presentations numerically. Keep the following “7Cs” in mind:

  1. Congeniality: Is the salesperson creating a friendly, positive environment?
  2. Clarity: Are ideas presented clearly? Is there unnecessary filler content?
  3. Customization: How well is the presentation tailored to the prospect’s needs?

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