by Amber Watts 

Marketing your business during the effects of the COVID-19 pandemic can be challenging. Regardless, it’s important to come up with solutions that allow you to generate sales and revenue.

How can you effectively market to consumers who may have limited access to regularly frequented businesses? How do you market to businesses when everyone is working from home? Companies have started to adapt and overcome these obstacles. Here are four ways you can get started:

Remain Customer-focused

A customer-focused marketing strategy is a winning marketing strategy. Your marketing efforts should be less focused on what makes your company great and more focused on how your company is helping your customers. What about your product or service that can directly benefit them at this very moment? Instead of focusing on the features of your products, focus on the benefits to them.

Stay Front and Center

Continue to stay in…