You may have heard that if the earth goes up in smoke, only the cockroaches will survive.

Well, I believe the entrepreneurs of the world will be right there with them, along with everyone else who benefits from the vital services and innovations we provide.

Entrepreneurs have the essential qualities of resourcefulness and resilience that can get you through the most challenging times… including the current global economic crisis caused by COVID-19.

So how exactly can you pivot your business and messaging to survive these challenging times?

Pivoting from Optional to Essential 

In good times, many entrepreneurs get rich by providing non-essential or luxury products and services.

But in bad times, you have to pivot your business model to provide what people would still consider necessary if not essential even when resources are scarce. You can’t afford to…