To propel your business forward, you need to market and promote your business to your customers.
This means understanding who your customers are, where they are, and what they want to know. Any marketing campaign should contain the critical elements that make it a success – it should be driven by a strategy, you should review and tweak the campaign as necessary, and it should yield the results you want, known as Return on Investment (ROI).
However, some marketing campaigns can flop. The reasons why are many and varied but, one reason is that it created the wrong impression.
Creating An Impression
An impression can be negative or positive and is formed within seconds of someone meeting someone else, seeing their business premises, or when they first see your poster campaign, leaflet, or tweet.
Those first few seconds count because coming back from a negative or bad impression takes a lot of…
View original post 601 more words