Structuring digital marketing teams

Reviewing how to integrate digital marketing into marketing team structures as part of Digital Transformation

The latest Smart Insights research study shows how common Digital Transformation projects or programs are today with 30% already having a program up & running and 31% planning to within the next year.

Yet, digital transformation doesn’t occur overnight. There are a series of steps to go through to get there and the critical factor is the staff. Imagine a world where your Digital Working Party, Digital Group, or Digital Collective is in place, they’ve had several meetings and agreed on an action plan! What’s next? In this series of posts on digital transformation, I’ve looked at what it is, how to start, getting buy-in, and catching up with the competition. In this final post, I take a look at options and examples of how you structure your digital team – see this Smart Insights Expert…