The secrets of successful newsletters

NCMA

From subject lines to welcome campaigns, these are the most important things to get right

We’re in the golden age of the email newsletter, and, as hundreds of writers and reporters have discovered over the past few months, launching one is easy. But growing a newsletter, building an audience, and possibly turning the whole enterprise into a successful business, is unquestionably harder.

In researching this column on what constitutes newsletter best practices for newsrooms and journalists, I found they’re actually much harder to pin down than you might think. Even basic tips, like having a regular cadence and send time, don’t apply universally.

Still, if there’s a first rule of newsletters, it’s Have Good Content. Be sure what you’re sending out is unique, and potentially crucial, for the audience you’re targeting. The size of the audience doesn’t matter — even newsletters with just a few…

View original post 1,166 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s