With more messages sent across more platforms content needs to stand out and earn attention – even in paid media.

Facebook calls this “thumb-stopping power” – does your content cause someone to stop scrolling and engage?

If you are ready to take your content to the next level, here are 17 tips, tricks, and tools that can improve your content even more.

1. Mix Up Your Content

While video generally gets more engagements and certain types of email headlines may generate higher open rates the reality is that different people respond best to different things.

In order to reach as many people as possible with a message…