In an age of increased fragmentation and competition, how can brands and companies without deep pockets or massive marketing budgets still make a significant impact in the markets and to the people that matter most for their business?
Take five minutes to evaluate your current marketing activity with this helpful 5-point checklist.
Introduction
There has never been a more fragmented and competitive communications landscape than what we have in 2020. Not only are there more products and services than ever before but there are considerably more routes to market. We are constantly bombarded by images and stories and advertising across multiple platforms each and every day.
Research firm Yankelovich estimates that we are exposed to around 4,000 to 10,000 ads each day.
Inevitably there is a screening process attached to that statistic that consumers will stop engaging with and start ignoring brands and messages unless…
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