Customers are a group of people so diverse you shouldn’t be able to categorize them. And yet figuring out the types of customers is one of the first steps of a successful business strategy.

If you search for your brand name on review websites or social media, you’ll get several different reviews & reactions to your products and services from customers. Now combine that with the purchase history of a select few of those customers in the last 6 months, and you might see a few patterns emerging.

These patterns will help you answer the following questions.

• How often do customers buy from you?
• What are they saying about your product on public forums?
• Are they happy with your customer service?

By categorizing the above information, you’ll be able to list down a few customer types. While this is an approximation, it gives you a good starting…