How to Integrate your Influencer Marketing into your Social Media Strategy

Developing a compelling social media strategy is both time-consuming and highly effective. Influencer-generated content is a technique that allows you to save time curating your social presence.

When it comes to authenticity, influencer-generated content has an advantage of over branded content. That’s why many brands are shifting their social media strategy that integrates their influencer marketing with their overall social media strategy.

In this article, we’ll discuss why it makes sense to merge your social media marketing with influencers and how to do it. To access a more in-depth look at how to integrate your influencer marketing into your social media activity, check out our recent webinar/podcast recordings with social media experts:

• Influencer Marketing Podcast Episode 8: #FactCheck Let’s be honest. Social Media is just social…media
• Brands Working Remote Talking Influencers: Ten Tree

Social Media in 2020

Even before COVID-19 left people with little more to do than stay home…