10 Essential Tips on Marketing During a Recession (+Why It’s Crucial)

by Nahla Davies

Businesses are alreadyfeeling the effectsof the ongoing Coronavirus pandemic, and when coupled with something as serious as a recession, it’s naturalto get overwhelmed. In the face of a recession, businessesimmediately look to cut costs.

Image Source: GOBankingRates

In particular, our first instinct is to start questioning the worth of our marketing budget. However, what we fail to realize is that companies who curtail their marketing efforts during an economic downturn will actually end up jeopardizing their long-term market share. In this post, I’m going to break down why spending on marketing is oftentimes one of thebest tactics you can employto make your business recession-proof.

We’ll cover:

• The importance and benefits of marketing during a recession.
• Strategies to get more out of your existing budget.
• Changes to make to accommodate a lower budget.

I’ll also provide real examples of businesses that not only came out on…