Facebook for Associations: The 5 Best Ways to Promote Your Organization

by Julia Campbel

Are you looking for a way to develop buzz around your association? Or are you feeling unsatisfied with your current growth, but aren’t sure how to reach a larger audience?

If so, Facebook marketing might be the answer.

Last year, associations that used Facebook as a platform to market themselves wereable to grow their audiences by 38%.

Imagine if every time you posted to Facebook, 38% of the people that saw those posts had never heard of you before.

You’d likely get a lot more interest in your association, leading to more event attendees, members, and donations — and that’s exactly what I’ve seen happen.

Whether you’re new to Facebook marketing, or you’re looking to improve, there are a few tactics you can use to strengthen the bond people feel with your association using Facebook.

In this post, I will detail the five main tactics associations…