Holiday Marketing on Instagram: 6 Tips for Marketers

NCMA

by VAL RAZO

Looking for ways to market your products on Instagram during the holidays? Want to generate more seasonal sales?

In this article, you’ll find six tips for holiday marketing on Instagram.

Holiday Marketing on Instagram: 6 Tips for Marketers by Val Razo on Social Media Examiner.

#1: Drive Sales and Generate Leads With Shoppable Instagram Posts and Holiday Gift Guides

Finding the right gifts for friends and family can be a daunting task so many holiday shoppers delay those purchases. In fact, more than50% of U.S. consumersare last-minute shoppers. To cater to them, consider publishing a gift guide with gift ideas to ease their holiday stress.

Use Instagram carousel posts to share mini-gift guides with your audience and feature relevant offerings from your product catalog. Offer ideas tailored for different audiences or budgets to help consumers find the right gift for the person they’re shopping for.

example of instagram carousel post from @uncommongoods showing several mini-gifts available from their shop

To make it easy for your audience to buy the products you feature, use Instagram…

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