SAT NOV 28
WHAT IS SMALL BUSINESS SATURDAY?
Small Business Saturday® falls on the Saturday after Thanksgiving — November 28. In the age of Black Friday and Cyber Monday, it’s easy to skip over the mom-and-pop shop for the big box store or online retailer. But SBS sponsors hope you don’t forget about smaller neighborhood shops.
HISTORY OF SMALL BUSINESS SATURDAY
Oddly enough, American Express, a U.S. corporation with $37 billion in revenue in 2018, started Small Business Saturday in 2010. (Yes, most small retailers do accept credit cards.) The U.S. Small Business Administration (SBA) joined as a cosponsor five years later. SBS has become an important part of how many small businesses launch their busiest shopping season.According to the 2018 SBS Consumer Insights Survey, total reported spending among U.S. consumers who said they shopped at independent retailers and restaurants on the day reached a record high of approximately $17.8…
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