A lot of salespeople that I meet often tell me that they’re great at listening…

Whilst some of them are, unfortunately, many are not.

Let me share a quick story to highlight just how bad at listening some salespeople can be…

I was recently shopping for some additional insurance, and the local agency I work with here had me talk to their insurance specialist.

For the first 10 minutes of the call, this guy talked without interruption.

He was asking me questions which were great, but then he would answer them himself!

He would take guesses about my situation without actually pausing to let me explain my actual situation to him. (If you don’t let the customer speak, the only option is to guess)

On multiple occasions, I would start to speak, and the sales guy talked right over me, bulldozing his way to steal more…