It’s true that creating content is a great way to attract more web traffic and convert more leads, but is producing content in any manner going to help you achieve these goals?

The internet is cluttered with useless content that is poorly planned and useless to its intended audience. According to Marketing Week, 60 percent of content created by popular brands is inefficient and has little impact on the user’s lives.

This proves that content needs to have a thorough management process for production and post-production to help your business create content that matters and produces results. The content management lifecycle provides seven useful steps to help you with your content strategy.

What Is a Content Management Lifecycle?

A content management lifecycle is a complete process used to develop, organize, publish, repurpose, or retire content. Using the content management lifecycle process enables content managers and strategists to…