Black Friday comes just once a year, but it’s without a doubt, one of the most prepared for shopping and holiday events of the year. Not only does it kick off fourth-quarter holiday shopping, but it’s also the precursor to Cyber Monday and massive Christmas shopping as well.

If done correctly, staying prepared and ready for Black Friday with your online marketing and sales promotions can result in your company sales and earnings going from negative to positive for the year – hence the word “black” in “Black Friday”.

However, even with that being said, finding the most success with such promotions isn’t as simple as sending out a mailing the day before and just lowering your prices for a few days. Instead, it’s all about preparing your content creation, marketing, and traffic sources throughout the year.

Ready to kick your Black Friday marketing into high gear? Here are…