Small Business Saturday 2020 Is a Big Deal All Year Long

by RACHEL BLAKELY-GRAY 

Sandwiched between Black Friday and Cyber Monday, Small Business Saturday (SBS) is a staple in the post-Thanksgiving shopping weekend. But for Small Business Saturday 2020, things may look a little different.

For businesses nationwide, SBS is huge. Find out what it is, who can participate, reasons to hop on board the bandwagon, and how to do it. And, learn how to keep things safe for SBS 2020.

Ready, set, read up.

What is Small Business Saturday?

Small Business Saturday is a national shopping day that takes place the Saturday after Thanksgiving. It originated in 2010 by American Express and celebrated its 10th anniversary in 2019. This shopping day encourages consumers to Shop Small® and support their local communities.

Along with Black Friday and Cyber Monday, SBS kickstarts the holiday shopping season. Businesses typically offer Small Business…