How to structure an effective multichannel marketing plan

NCMA

How to structure an effective multichannel marketing plan

 By Sarah Lindley
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What are the essential parts of a multichannel marketing plan template?

Multichannel marketing is the process of utilizing online and offline marketing communications channels to target and engage with your customers.

As outlined in our Quick Win – Create a Multi-Channel Marketing Plan, the purpose of a multichannel marketing plan is to define a strategy and plan the resources needed to achieve business sales targets. The timeframe is typically annual but potentially longer-term, such as 18 months to three years.

Examples of communications channels could include, for example:

  • Websites
  • Physical stores
  • Catalogs
  • E-mail marketing
  • TV
  • Text messaging
  • Blogging
  • Direct mail

The goal is to deliver leads and sales targets for defined products and services, which can apply to an organization as a whole, or a single market if there are multiple markets and product or service categories.

An effective multichannel marketing plan outlines the marketing communications techniques and…

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