Mark Twain once said, “Let us make a special effort to stop communicating with each other, so we can have some conversation.”

It’s a bit snarky and that’s why we like it. Because, if we’re honest with ourselves, we spend a lot of time communicating with others but little time in a conversation that actually means something. This is dangerous territory for salespeople and entrepreneurs alike. We have no time to waste. Each minute you spend “communicating”, you lose one minute to spend in a meaningful conversation with a valuable prospect.

What is the “art of conversation”?

To set up our own conversation about the “art of conversation”, take a short peek at this video:

https://youtu.be/_cAyzbWIU_g

(If you’re more of an internal thinker, consider reading this post: What If We Were Taught How to Have a Conversation?)

The art of conversation is difficult to…