January 16th is the first Get to Know Your Customers Day of 2020, an event that actually happens four times a year, on the third Thursday of every quarter. This global celebration offers marketers a swift reminder that understanding your audience is integral to their ongoing success.

If you don’t make the effort to know your customers on a personal level, your digital marketing efforts are likely to become flatter than a glass of week-old coca-cola from a children’s party.

If you fail to reach out to your customers with personalized messaging and tailored experiences, your brand credibility will quickly diminish, as will your audience.

The one-size-fits-all promotional approach of Yester-decade will not do—and while this may appear obvious, as marketers we could all do with a little reminder of this from time to time. Speaking of reminders…

Why you should get to know your customers

When you’re creating content…

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