Four Successful Ways to Combine Inbound and Outbound Marketing

The difference between inbound and outbound marketing lies in where you direct your efforts:

• With inbound,prospects tell youthat they’re interested: The volume of leads is related to the amount of effort you put into making your message accessible across multiple channels.
• With outbound,you ask prospectswhether they’re interested: You reach out to a larger volume of potential prospects through one or two channels.

So, how do they work together? Consider email. Anoutbound marketing emailwill point people toward your brand, but without inbound marketing, such as website content relevant to what you’re offering, you risk recipients’ leaving your message to die in the inbox.

Neither inbound nor inbound…