SaaS sales: How to sell annual contracts [phone scripts and email templates]


SaaS customers love the freedom and flexibility that monthly subscriptions give them. But you as a SaaS business want to sign them up for annual deals when possible since that’s going to increase cash flow and predictability and decrease your churn. How can you make them “give up” freedom and flexibility and commit to your product for a whole year?

The scripts and templates you find below will answer that question and help you close more annual deals. But first, let’s find out if now is the right time for your SaaS company to start selling annual contracts and pre-paid deals.

When should you start selling annual deals?

If your SaaS startup is below $1MM ARR then you probably should not focus on this. Instead, keep your customers on monthly plans. Why? Because you want to understand churn first and see how long people stick around by…

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