Most of us want to know what our goal is before we start a project. But when it comes to business, too many marketers fly by the seat of their pants—and that’s a huge mistake. Why? Because marketers who create a clear, documented strategy are 313% more likely to be successful.

Creating marketing strategies before defining your marketing objectives is putting the cart before the horse.

That’s why today we are going through everything you need to know to make sure you’re setting your business up for success with actionable, effective marketing objectives. Here’s what we’ll cover:

• What marketing objectives are
• How they are different from marketing goals
• How to create marketing objectives for your business

Let’s get started.

What are the marketing objectives?

Marketing objectives are actionable targets designed to provide not just overall direction, but clear and specific actions. They are specific…