But determining whether your marketing needs an overhaul isn’t always that simple, as there can be many holes in your existing strategy.

The truth is, you may not know whether your marketing is effective if you don’t know what metrics to track or how to track them.

Further, you might see some revenue coming in, but how do you know if you’re generating the best results possible?

If you’re looking for a sign that your digital marketing could use a makeover, check out this list.

Seeing tangible results from your marketing efforts is always the goal, but are you getting the best possible return on your investment (ROI)?

This all comes down to determining your cost per acquisition (CPA) – how much…