Quality sales copy is crucial to your sales.

It’s what gets readers to take action.

Whether it is buying a product, digging for more about your solution, jumping on your email list, downloading a free report, or simply following you on a social network – everything hinges on your sales copy.

Effective sales copy must be engaging, credible, clear, concise, and persuasive.

It’s one of the most powerful marketing skills out there.

And over the course of this piece, I will give you 3 hefty sales copywriting approaches.

Do them right, and you’ll be spinning gold in no time.

Without further ado, let’s get started:

1. Hypnotize readers with a compelling story

Everybody loves a good story.

In fact, telling stories is what sets us homo sapiens apart from other species. According to psychology today, stories are essential for human survival:

Stories help educate us. They shape…