Print vs Digital: 4 Reasons Why Print Advertising Still Works

Written by Don Potochny

“The reports of my demise have been greatly exaggerated.”

Nobody knows when the famous phrase originated. You can link the axiom to Mark Twain, Alexander Hamilton, or a large number of other famous people. When it comes to print advertising, the quote has special relevance.

In 2014,91 North American operated magazines closed, which represents a nearly 100% increase from the number of print publications that ceased operation during 2013.

This begs the question: Is print advertising dead?

While the answer might surprise most digital marketers,the power of print is undeniable.

Advertising investments have gone digital mostly because the Internet provides businesses with an affordable way to promote products and services. However, online marketing needs the complementary power of print advertising to seal the advertising deal.

Print vs Digital: Why You Should Use Print Advertising

1. Print Ads Convert More Customers

Believe it or not…