The 5 Principles of Building Customer Loyalty

As marketers, it’s too easy to focus our resources on acquiring new customers or reducing churn.

Because it also means your loyal fans—the ones who choose to spend their hard-earned money with your brand over and over—may not be getting the exclusive experience they deserve.

That’s why we’re going to focus on loyalty and rewards for this next edition of Unboxing Must-Have Marketing Campaigns.

Download the complete guide to understand why a successful loyalty or rewards program is more than an exclusive discount, and three ways to gamify customer rewards with cross-channel messaging.

As an introduction, let’s discuss the five principles you need to create a brand community and increase customer loyalty.

The Five Principles You Need to Create a Brand Community

When author Charles Vogl revealed how he successfully hosted a weekly dinner party for five…