Instagram for Business: Everything You Need to Know

By Saige Driver

Instagram is one of the most popular social media platforms, and every small business should consider using the platform. From gathering insights to selling products, Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media platform.

It’s not too late tojoin and become successful on Instagram. With the right marketing strategy, businesses can promote products and services, boost their brand, and increase sales on Instagram. Here is everything you need to know about using it to market your business.

Creating a business Instagram account

When yousignup for an Instagram account, make sure tocreate a business profile. Business profiles have access to tools and features that help create a business presence.

To convert your profile to a business profile, you’ll first need to go to your profile and press the three bars in the upper right-hand corner. Then tap Settings, andselect “switch…