by Kristen Matthews

Are you looking for new ways to reach your target consumers through marketing strategies?

You’ve likely found that traditional advertising avenues are becoming less effective as consumers are more and moread-blind. But, as marketers, we always have to be innovative and on the lookout for new and effective strategies.

That’s where building a network of brand ambassadors comes in.90% of consumersread online reviews before making a decision to purchase a product. Don’t you want your brand to be the brand that is exposed to your target consumers?

The concept of brand ambassadors is quite simple. It’s an army of people who like your brand and are willing to post about your brand online. Through blog posts and social media, ambassadors may be an untapped market that you’ve yet to explore.

Are you ready to build a brand ambassador program? Then keep reading because…