
Sales professionals – many of you will be remote AGAIN in 2021, and while this definitely sounds appealing (and many of you have done it for years), there are also some landmines to avoid in the ‘new normal’. We’ve heard from many sales leaders that have been impacted by the pandemic in 2020 telling us they were going to get through it however they can, but as they look towards 2021 (and beyond), the plan is to get back to running their businesses as they have before, remote or not.
This means that there will be less leeway moving forward for performance, regardless of external factors, as compared to 2020. There were a lot of ‘passes’ given out in 2020 that won’t be renewed in the new year.
So what does this mean for you and how should you adapt? Here are 4 considerations…
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