Traditional sales processes are seller-centric. They can be intrusive and focus on reaching out to potential customers regardless of whether they’ve expressed interest in the product or service being sold.

Aninbound salesprocess is a buyer-centric way of selling that adds value and focuses on solving for a prospect’s needs when and where they need it.

Instead of reaching out to anyone who could be a good-fit customer, inbound sales starts by looking at leads who have displayed an interest in your company. Here’s a look at the steps of the inbound sales process:

Identify and Qualify

While inbound sales starts with leads who’ve voluntarily shown interest in your company, that doesn’t mean that those leads are actually agood fit for your solution. Because of that, an important first step of the sales process is to qualify each prospect and get a sense of whether they can…

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