7 (and a half) Dos and Don’ts for Creating Winning Sales Campaigns


by Jacob Turner 

Working in my family’s barbeque restaurant, I learned about lagniappe: giving a little unexpected, extrasomethingto your customers.

You may not see the connection between BBQ and ROI (not yet, at least). But long before I was building high performing sales campaigns, I was learning about authentic connection through southern cooking.

Since then, I’ve been obsessed with the customer journey, humanizing the sales process, and providing the customer with a little extra.

In a recent webinar poll, the audience responded that the biggest obstacle to creating new sales campaigns is lack of confidence in strategy. This makes sense, as outbound marketing is increasingly becoming more difficult. It takes twice as many attempts to connect with a prospect as it did 10 year ago. From tech innovations to GDPR, the environment itself is creating more obstacles to connect with your perfect prospect.

I think I can help with…

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