According to parent company Microsoft, LinkedIn is currently seeingrecord levels of engagement, while the platform recently crossed a new user milestone of700 million members. And as businesses look to make a shift back to regular operations in the wake of COVID-19, you can bet that those numbers will only increase – which could make it a much bigger consideration for many marketers looking to connect with their target audiences.
If you haven’t considered LinkedIn in the past, it may be worth a look, and if you’re looking to get started, or maximize your current LinkedIn advertising program, this listing could come in handy.
LinkedIn recentlyshared a new checklistfor LinkedIn campaigns, which covers all aspects of targeting, bidding and tracking your results.
It’s a handy overview – check out thefull listingbelow.