Glossy of Terms

A

Paper made from pulp containing little or no acid so it resists deterioration from age. Also called alkaline paper, archival paper, neutral pH paper, permanent paper and thesis paper.

Any change made by the customer after copy or artwork has been given to the printer. The change could be in copy, specifications or both. Also called AA, author alteration and customer alteration.

Coating in a water base and applied like ink by a printing press to protect and enhance the printing underneath.

All original copy, including type, photos, and illustrations, intended for printing. Also called art.

At the proofing stage, changes that the client requests to be made concerning the original art provided. AA’s are considered an additional cost to the client usually.

B

(1) To print on the second side of a sheet already printed on one side.
(2) To adjust an image on one…