The Internet is the single largest and most accessible marketplace in the world and about 90% of this market is dominated by users of mobile devices, making up about 3.4 billion Internet users worldwide.
Data from wearesocial shows that 84% of active social media users globally also use mobile phones. The predominance of mobile phones in both social media and search engine optimization marketing are indicative of the critical role mobile devices play in the digital media marketing industry.
The trend now is for advertisers, digital marketers, and content creators to optimize video content for mobile devices. This is the direction search engine companies such as Google are now heading for them to remain relevant in the digital age for them to continue to maintain their top spot in the search engine environment, and continue to benefit from the overwhelming domination of mobile devices in the digital media space.
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