42 Powerful Local Marketing Ideas You (& Your Customers) Will Love

by Kristen McCormick

Local business owners know digital marketing is critical. Unfortunately, many don’t sustain growthbecause they cannot maintain consistency or because they run out of ideas. The good news is, effective digital marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, social media advertising, and more—and with ever-changing trends, there are always ways to come up with new ideas.

Yet as a business owner, it can be hard to come up with those new ideas. That’s why we’ve created this guide, which will cover local marketing suggestions and tips in four overarching categories:

1. Local Facebook and Google advertising
2. Local listings and review sites
3. Local SEO
4. Social media marketing
5. Email marketing
6. Community-based marketing

Some of these strategies are tried and true, while others may be new to you (rhyme not intentional, but we’ll go with it). The point is, there is something in here for everyone…