10 Simple Tips and Tropes for Writing Engaging Social Media Copy


byAshley Faus

Social media has been an essential part of marketers’ media mix for over a decade.

Fully91% of B2B content marketers in North Americause social media for organic content distribution, and 95% among those marketers use LinkedIn, 86% use Twitter, and 84% use Facebook.

And in addition to formal social media staff roles,companies are building employee advocacy programsto expand the reach and authenticity of their content on social media.

To write engaging social media copy on behalf of a business-to-business brand, read on for a couple of principles for engagement along with tried-and-true tips and social media tropes that connect with audiences.Exceed your customer’s expectations with our new Master Class launching March 9: Customer Journey Maps for Marketers.RESERVE YOUR SEAT

Social Media Engagement: Strike the Right Balance

First and foremost,you want to provide value to your social media audience:

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